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WOW Toys

What makes WOW toys special

We’re pretty much obsessed with creating super cute, super tough toys for your little ones to love …and all with no batteries required!

Our passionate toy designers, based at WOW HQ in Hammersmith, London, spend each day thinking about ever more magical ways to delight tots the world over.

Quality & safety

Toys independently tested to exceed current European EN-71, parts 1,2,3 & 9 and American ASTM safety standards, plus Cadmium Content, Phthalates and PAH.We would never dream of using PVC plastic
We use high grade materials that are very strong so our toys are durable and don’t break
There are no small parts in our toys
We don’t use any toxic materials
All our toys are regularly tested by a certified independent testing house to high global safety standards



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